Hotels, clinics, shops, and tour desks in Nanyuki often treat social media as the whole marketing plan. Platforms change reach overnight. A website you own plus a calm posting rhythm is more durable.
Pick two channels, not six
For most local firms: WhatsApp Business for closing, and Instagram or Facebook for discovery. LinkedIn helps B2B and NGOs. TikTok only if you can film weekly without stealing operations time.
What “management” should include
- A monthly content plan tied to real offers, not random stock photos.
- Reply windows (for example 9 a.m.–5 p.m.) published in the bio.
- Every profile linking to the same website and phone number.
- Basic reporting: enquiries, not just likes.
Brand and risk
Use the same colours, logo, and tone as the site. Do not run ads to a page that has no contact details. Keep admin access with the business owner, not only the intern’s personal phone.
Fraittech designs the website and brand assets social teams actually reuse, and can coordinate posting calendars with your in-house staff. Graphic design · Contact.
Work with a Nanyuki-based digital partner. For websites, branding, cloud, and IT support, contact Fraittech or request a quotation.