Core Web Vitals, image compression, and hosting choices that affect ranking in Kenya.
Key takeaways
- Align technology choices with how your team actually works day to day—not only with vendor marketing.
- Measure outcomes: uptime, ticket volume, lead response time, or checkout completion.
- Partner with specialists when security, compliance, or customer trust is on the line.
Deeper dive
Google measures real-user performance; heavy hero images and third-party scripts hurt Kenyan mobile users most. Compress images (WebP/AVIF), lazy-load below the fold, and host locally where possible.
Pair technical speed with clear content—fast pages that do not answer the query still bounce.
Fraittech provides website development, cloud guidance, integrations, and ongoing IT support from Nanyuki, with remote coverage nationwide. If you want a roadmap tailored to your budget, talk to our team.
Work with a Nanyuki-based digital partner. For websites, branding, cloud, and IT support, contact Fraittech or request a quotation.