Fraittech Initializing

← All articles

Sales tech

CRM for Small Business: Start Simple, Scale Later

Pipeline visibility without enterprise bloat; integration with WhatsApp and email.

· Fraittech, Nanyuki

Team CRM meeting
Stock image via Unsplash (license: Unsplash License).

Pipeline visibility without enterprise bloat; integration with WhatsApp and email.

Key takeaways

Deeper dive

Start with pipeline stages matching how you actually sell (enquiry → quote → deposit → delivery). Avoid custom fields until basics are adopted.

Integrate WhatsApp handoffs carefully—log consent and store transcripts where your policy allows.

Fraittech provides website development, cloud guidance, integrations, and ongoing IT support from Nanyuki, with remote coverage nationwide. If you want a roadmap tailored to your budget, talk to our team.

Work with a Nanyuki-based digital partner. For websites, branding, cloud, and IT support, contact Fraittech or request a quotation.